Business Communication

“BİZNES KOMMUNİKASİYA”

Modul I: Effektiv ünsiyyət bacarıqları və onların texnikaları

• “BUSINESS COMMUNICATION”
  (16 hours training course)

  Module I: Effective communication skills and their techniques
  Topic 1: Elements of effective communication
  What is communication? Communication tools and their typology.
  Communication types and functions. Communication rules and norms.
  Communicative process: diversity of theoretical models.
  Features of non-verbal and verbal communication.
  Intra-organizational communication and its characteristics.
  Communication and feedback.
  Secrets of effective communication.

  Topic 2: Psychological barriers in communication
  Leadership skills and basic principles of business communication.
  Social-psychological problems in business communication.
  Stress reduction techniques in communication.
  The use of psychological 7 radical methods in business communication.
  Diagnosing and managing conflict/controversial situations.
  Types of manipulation and methods of influencing them.

  Topic 3: Active listening techniques
  Non-verbal, verbal active listening techniques:
  EXO-repetition (unchanged repetition of certain words or phrases);
  Paraphrase (based on facts and emotions);
  Reframing (re-framing);
  Summary (resume).

   

  Topic 4: Emotional intelligence
  Concept, essence and main components of “emotional intelligence”.
  Daniel Goleman’s theory of emotional intelligence.
  Wheel of Feelings/Emotions by Robert Plutchiki.
  Ability to cope with emotions.
  Techniques used in managing emotions.

  Module II: Business correspondence / presentation skills

  Topic 5: Business correspondence/business email rules
  Business/Business writing style.
  Formal and informal documents, commercial and non-commercial documents and their text characteristics in Business/Business communication.
  The main types of business documents, stylistics and requirements for them.
  Structure and main features of business letters.
  Basic components of email.
  Rules of etiquette in correspondence.

  Topic 6: Business telephone conversation rules
  Basics of business telephone conversations.
  Plan and structure of business telephone conversations.
  Rules of etiquette during a telephone conversation.
  Common mistakes made during a telephone conversation.

  Topic 7: Self-presentation/speaking skills
  Speaking skills. Business/Business style of speech: basic requirements. Components of speech.
  The basics of rhetoric.
  Basic types of arguments in Business/Business communication.
  Public speech and its structure and features of preparation.
  Stages of preparation for exit.

  Module III: Rules of conducting business negotiations

  Topic 8: Business negotiation strategy
  Basic principles and types of strategies of business negotiations.
  Negotiation as a type of business/business communication:
  species
  stages
  styles
  techniques
  performance conditions

  Topic 9: Stages of the business negotiation process
  5 step preparation stage in negotiations.
  OPINION-Identifying the Best Alternative to Settlement.
  Identification and assessment of potential agreement zone.
  Methods used against objections in negotiations.
  Common mistakes in negotiations.

  Topic 10: The Harvard Method in Business Negotiations
  PEOPLE
  INTERESTS
  CHOICES
  CRITERIA
  Topic 11: Management of controversial situations
  Strategies according to the Thomas-Kilmann model during negotiations and conflict management.

  Module IV: Business Etiquette

  Topic 12: Basics and strategy of business etiquette
  Features of business ethics and business etiquette.
  Proper management of space, subordination, time and resources in conducting business.

  Topic 13: Business etiquette and corporate culture
  Foundations and structure of corporate culture.
  Its characteristics in different areas of business/business communication.

  Topic 14: Corporate standards
  Establishing correct communication in business processes (internal and external), evaluation criteria.
  Appearance and clothing style in business communication – “Dress Code” rules
  (Casual, Business Casual, Smart Casual, Business, “Black tie” and “White tie”).
  Business card etiquette rules.
  Business accessories and gifts.

  Topic 15: Etiquette rules of business meetings and events
  Types of business meetings, requirements, stages, efficiency conditions.
  Organization and protocol rules.

  the training course is conducted interactively;
  oral and written tasks (practical exercises) are preferred to fully understand the topics;
  participants are provided with the necessary materials during the training course;
  because there are practical exercises in the form of a group (minimum 6 people).

   

LANGUAGE OF THE COURSE: Azerbaijani language

TEACHING METHOD: offline and online

CERTIFICATE: Upon successful completion of the course, participants will be awarded a certificate from ID TECH Academy.